南开大学23年《会展管理与服务（一）（二）（EI双语）》在线作业三

奥鹏南开大学新学期作业参考

23春学期（仅限-高起专1903、专升本1903）《会展管理与服务（一）（二）（EI双语）》在线作业-00003

Trial closes are used to elicit responses from the client, and are generally used to build an "agreement staircase". Which one is not belonging to trial closes?
A:May I reserve space on a definite basis?
B:Don't you agree that our audiovisual equipment will greatly enhance your training sessions?
C:Don't you find our golf course to be one of the finest in the state?
D:Don't you think our ball room would make an elegant setting for your awards banquet?
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酒店每年年初都要利用调研数据为各个细分市场制定具体的目标。要完成目标,下列问题中不需要考虑的是?
A:酒店哪个月的生意需要提高
B:每个细分市场应当给予什么特别关注
C:计划所瞄准的是商务旅行者、本地协会，还是蜜月客
D:提供家庭房价是否有助于提高入住率
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互联网有希望改变许多会议策划人与酒店业务往来的方式。要在互联网上做广告,酒店采取的第一步应当是:
A:给互联网的首席执行官发一封电子邮件
B:收集这样的广告中要用到的材料
C:设计一个互动式酒店观光
D:建立自己的网页，其中要包含自己的网址
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Which description about the Boutique (lifestyle) hotels is incorrect?
A:generally are offering unique architecture and decorate
B:generally are small hotels
C:mainly attract younger attendees
D:have at least one bedroom and separate living area (some also offer kitchenettes or full kitchens)
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What options for placement a screen?
A:the center of the stage
B:to one side of center stage
C:in a corner
D:all above
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与会者通常会获取有关会议、酒店和店外活动等信息的会议文件包。下列哪一项是分发这些文件包的常用方式?
A:将文件包留在客房中
B:在大会办公席分发，而不通过客房登记处
C:会议前将文件包邮寄给与会代表
D:当代表登记入住时，在前台领取文件包
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When the hotel manager decides who will serve the conference group, the main standard to follow is ?
A:Average daily price
B:Enterprise task and mission
C:shop age
D:scale
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Which one is not the advantage of the magazine advertising?
A:ads can be printed in color and photographs reproduced with good quality
B:magazines have a long reading life
C:magazine advertising gives the hotel an opportunity to focus its convention promotion
D:deliver the information directly to the decision makers
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如果酒店经理向自己的员工征求他们对会议承办工作的意见,会对会议工作有更全面的了解。向酒店员工征求意见,主要是因为?
A:他们拿了钱就应该为酒店改善工作做贡献
B:他们常常与展会承包商的员工有相同的想法
C:他们评价会议承办工作的出发点与会务经理不同
D:他们能熟练使用让客人满意的语言
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What is the benefit of the initial stages of marketing planning ?
A:A. identifying opportunities to increase revenues in some market segment and point out previously ignored segments
B:generating the greatest revenues and produce the most profit
C:Enable an enterprise to revise its strategy or objectives, or to make a directional adjustment to marketing objectives
D:creating the images they need in advertisement
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A small group booked a meeting in a hotel which will be held in the third week of October, which is the peak period of the hotel's previous period. What is the most likely price for this group?
A:run-of- the -house-rate均价
B:rack rate 门市价
C:split rate
D:discount
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Which description about the convention duration and price is incorrect ?
A:most conventions with exhibits meet no fewer than 3 days
B:Your rate schedule is an important consideration for the association executive
C:Many conference organizers are focus on the traditional Downtown Hotel, which, despite its high price, can add prestige to the conference
D:The average duration of a convention is three to five
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以下何种类型会址最有机会从那些寻找随意的气氛、各种购物机会和充足的免费停车空间的企业会议策划者处得到业务?
A:度假酒店
B:精品酒店
C:机场酒店
D:郊区酒店
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以下关于企业会议市场的说法中最正确的是?
A:企业会议没有固定的地理模式
B:口碑广告对服务该市场的酒店来说通常是肯定的
C:会议的地址对企业会议策划者不太重要
D:对于服务于这个市场的酒店来说，安全不太重要
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将消费附加在房费中,客人不必在其他活动和服务中再付消费,这种小费属于以下哪种?
A:给钟点工的小费
B:给团体用餐或宴会服务员的小费
C:一次性支付的小费
D:给管理人员的特殊小费
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一个负责公司客户细分市场的销售人员抱怨他的工作量太大。他想和另一位销售员共同负责这个细分市场。按客户分派销售员工作的益处不包括:
A:公司只对应饭店的一个联系人
B:销售人员有合理的工作量
C:有助于建立关系，为日后的生意打下基础
D:销售总监必须仔细分配客户以避免工作量不平衡
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由于会议客户群涵盖了很多不同类型的组织,酒店可能需要跟不同类型的会议承办人打交道,这些会议承办人可以分为以下四个基本类型
A:全职会议承办人；兼职会议承办人；单个会议承办人；委员会
B:全职会议承办人；兼职会议承办人；委员会；第三方会议承办人
C:全职会议承办人或兼职会议承办人；单个会议承办人；委员会；第三方会议承办人
D:全职会议承办人；单个会议或兼职会议承办人；委员会；第三方会议承办人
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Associations’ scope ranges from small regional organizations through statewide associations to national and international ones. The members of are mostly successful managers in the industry, which is the most important market in convention business.
A:trade associations
B:Business Association
C:Technical societies
D:Professional and scientific associations
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The marketing plan will serve as the property’s “road map”, the most effective marketing plan should cover years.
A:1
B:2
C:5
D:3
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What measures should the hotels take to reduce the number of overbooking or low order made by the conference planners?
A:The hotels should reserve only 75% of the number of rooms required by the Conference Planners
B:The hotels should reserve only 125% of the number of rooms required by the Conference Planners
C:The hotel should set a deadline, after that, accept the booking only when a vacancy is accessible
D:The hotel should ask the conference organizer to call the front desk every day and update the number of attendees until the opening of the meeting
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下列有关终止/取消条款的描述正确的是?
A:终止指双方在什么情况下取消合作是可以免责的
B:在合同中取消和终止是一样的
C:取消意味着双方均无义务继续执行合同
D:酒店合同中的取消条款一般是收一定的取消费用的，金额是随着时间的临近递增的
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若酒店适合接奖励旅游的业务,最有效的市场奥鹏南开大学新学期作业参考 代做2元一门开拓方式就是去接触奖励旅游承办人,其接触的渠道主要有哪些?
A:广告
B:国际奖励旅游经理人协会
C:与奖励旅游代理机构合作
D:政府机构
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有关决定团队折扣量的问题包括:
A:团体预算是多少？
B:会议展览空间要求是什么？
C:团队未来的商业机会是什么？
D:团队愿意降低客房预订的财务限制吗？
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非营利性组织市场中一个最重要的市场细分是SMERF团体,下列哪些团体包含在此团体中?
A:社会团体
B:工会团体
C:军人组织
D:联谊会
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Virtual conference can be broadly defined as the electronic linking of more than two people at different sites, and falls into several basic categories:
A:audio
B:audiographic
C:video
D:web conferencing
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下列有关员工执行手册的说法中正确的是?
A:员工执行手册是对工作职位的描述
B:员工执行手册能确保会场每天的搭建工作都是按照同一个标准来进行的
C:员工执行手册能减少不同搭建工作的冲突
D:一本员工执行手册可以一直使用
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Once you have opted to use print advertising, you will need to develop addictive print ads. The most effective ads follow the principle , the principle includes:
A:attention
B:interest
C:desire
D:action
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某种类型的宴会服务也可以称为“推车式服务”或“餐桌服务”。这种服务通常只适用于小群体。但也需要足够的空间让客人自由移动。此种服务类型不可能为?
A:美式服务
B:法式服务
C:俄式服务
D:英式服务
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Before you sell any products, you must know its strengths and weaknesses in order to determine how to best promote it. In selling the hospitality product, you can gather research information by conducting a , , .
A:service analysis
B:property analysis
C:competition analysis
D:marketplace analysis
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What are the factors that affect the staffing of the conference services department?
A:Hotel size
B:the size of meeting groups using hotels
C:the types of the hotels
D:the proportion of the meeting group take account for business hotel
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参展商首先通过参展商服务手册与主办方的接触。做出参展决定后,他们会向主办方预订场地。( )
A:对
B:错
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Most educational meeting attendees pay their own way ,so they are price-sensitive.
A:对
B:错
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在方案征询过程中,酒店将密封好的投标书邮寄或亲手交付给需要他们的政府办公室。
A:对
B:错
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通常情况下,由于会议太大,一家酒店无法承接整个会议,因此需要由好几家酒店捆绑在一起协同销售。
A:对
B:错
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Accurate post-convention reports also lead to better service . For example, the convention service manager can staff to handle peak arrivals based on past experience.
A:对
B:错
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Before assigning rooms, the convention service manager must be aware of what the hotel has to offer. It is not all the public space can be considered as function space.
A:对
B:错
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Repeatedly partnering the convention service manager with a specific salesperson creates strong bonds and efficient teamwork.
A:对
B:错
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一个好的电话销售脚本一定要短得足以让潜在客户不挂电话,而同时又长得能够了解到想要的信息或者能实现销售。
A:对
B:错
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Convention vary only in scale, maintaining similar philosophies and motivations no matter what their size
A:对
B:错
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The obvious first step is to target groups the hospital have not served.
A:对
B:错
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政府机构大部分会议是培训会议,会议承办人经常是培训官员、合同专业人士或采购官员。
A:对
B:错
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Trial closes is the question or statement that asks for the sale.It should be attempted as soon as the client has reached a peak of excitement, and should elicit a commitment.
A:对
B:错
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The executive directors may serve for a year or two and then pass on the reins to the next team.
A:对
B:错
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培训总监需要著名的酒店和优越的周边环境,并且为了刺激与会代表人数或兴趣而需要不时改换会址。
A:对
B:错
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Independent hotel representative is an individual or firm that acts as an addition to the hotel's internal sales staff
A:对
B:错
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Many changes have taken place in the exhibition industry. Today’s meetings, which are likely to be attended by as many (or more) females as males. What’s more , attendees are generally younger.
A:对
B:错
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Most meetings of government institutions are training meetings, and the meetings are often conducted by training officials, contract professionals, or procurement officials
A:对
B:错
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防止损耗发生的最有效的方法之一就是使用定期客房审计。( )
A:对
B:错
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Do not be in a rush to sign the returned contracts, you should carefully look them over and initial those changes that may have been made.
A:对
B:错
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Marketplace analysis is an evaluation of the environment in which the property operates. Assesses both opportunities and problems in the marketplace, and determines how they impact the property. Part of the market research step.
A:对
B:错
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