南开大学22秋学期（高起本1709-1803、全层次1809-2103）《会展管理与服务（一）（二）（EI双语）》在线作业三

奥鹏南开在线作业满分答案参考

22秋学期（高起本1709-1803、全层次1809-2103）《会展管理与服务（一）（二）（EI双语）》在线作业-00003

1.将消费附加在房费中,客人不必在其他活动和服务中再付消费,这种小费属于以下哪种?
选项A：给钟点工的小费
选项B：给团体用餐或宴会服务员的小费
选项C：一次性支付的小费
选项D：给管理人员的特殊小费
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2.《当下协会》、《协会会议》、《协会新闻》以及《会议与大会》都是哪种获得协会业务资源的例子?
选项A：专业杂志
选项B：目录
选项C：数据库
选项D：酒店记录
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3.屏幕布置有哪些选择?
选项A：舞台的中心
选项B：中心舞台的一边
选项C：角落里
选项D：以上都可以
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4.“活动表单”、“工作表”、“活动清单”都是下面那个文件的别名?
选项A：会议宣传册
选项B：宴会活动订单
选项C：摘要
选项D：要求规格清单
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5., which schedule business over a period of one to several years, have grown in popularity- especilly with corporate meeting planners, who laud them as time – and cost-saving.
选项A：letter of agreement
选项B：addendum
选项C：arbitration
选项D：multiple -meeting contracts
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6.一名协会会议决策者努力为全国性大会挑选对协会组织成员有吸引力的会址,这样做主要因为:
选项A：会议策划者根据与会成员对会址满意度的民意测验获得报酬
选项B：尽管必须的参加，会议策划者希望与会代表满意而归
选项C：若与会代表不喜欢会址，大部分会员会离开协会组织
选项D：若与会代表不喜欢会址，大部分会员会离开协会组织
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7.小王正在为一家新酒店的销售部设计档案系统。几个新聘来的销售人员表示他们不习惯按照确切的顾客姓名来查找顾客档案。下列哪种存档方法最能解决销售人员的忧虑?
选项A：数字法
选项B：字母法
选项C：关键字归档
选项D：字母顺序存档
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8.会议规格由许多因素所决定。其中,首先最重要的因素是?
选项A：会议团体需要的会场搭建风格
选项B：会议团体需要的视听设备的数量及类型
选项C：如果会议活动中有茶歇安排的话，还要预留出更多的空间以备所需
选项D：预期的与会人数
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9.下面哪个文件包含了从会议和餐饮到展览要求、嘉宾安排以及任何需要酒店员工注意的事情等细节?
选项A：摘要
选项B：宴会活动订单
选项C：活动清单
选项D：会议活动簿
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10.现在更多的酒店评估团队的价值是看它在酒店内的销售模式和能为整个酒店带来的潜在收益,这种趋势被称为?
选项A：销售管理
选项B：收益管理
选项C：成本管理
选项D：营销管理
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11.有一个小型团体在一家酒店预订了会议,会议举办的时间将在10月份的第三个星期——这是酒店以往的高峰期。这种团体最有可能获得何种价格?
选项A：门市价
选项B：均价
选项C：双轨价格
选项D：折扣价格
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12.Which one can best explain the purpose of the marketing plan?
选项A：knowing the strengths and weakness
选项B：creating an awareness of the problems and obstacles faced by the property and helps managers to think ahead to make better use of the property’s resources.
选项C：forming the base of information of marketing and advertising decision.
选项D：explaining the goals to members who will participate in the marketing activities and how to achieve it
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13.考虑到以下组织所代表的团体类型,说法错误的是?
选项A：一次持续两周的教育会议
选项B：需要小型会议空间的家庭聚会
选项C：由非专业会议策划者安排的军人聚会
选项D：与会代表自己付费的宗教会议
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14.下列哪一种形式的广告可能将信息更精准地直接送到决策人的手上?
选项A：报纸广告
选项B：附送资料
选项C：互联网广告
选项D：电视广告
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15.下列有关餐饮活动出席人数的说法正确的是?
选项A：会议策划者最初对餐饮活动出席人数的估算仅供用于最初准备，必须核实
选项B：多数酒店要求团队在餐饮活动前两个月承诺为参加宴会的某一人数付费
选项C：无论事先达成什么样的协议，会议团队只负责实际参加宴会活动的客人的费用
选项D：无论有多少人出席，酒店都必须总是向与会人员提供相同的食物
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16.What is the benefit of the initial stages of marketing planning ?
选项A：A. identifying opportunities to increase revenues in some market segment and point out previously ignored segments
选项B：generating the greatest revenues and produce the most profit
选项C：Enable an enterprise to revise its strategy or objectives, or to make a directional adjustment to marketing objectives
选项D：creating the images they need in advertisement
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17.一家小酒店用大厅外的走廊作为小型展览会的场地。这家酒店最可能举办哪种展览?
选项A：分区类展览
选项B：展位类展览
奥鹏南开在线作业满分答案参考 选项C：半岛型展览
选项D：案头类展览
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18.酒店会议服务经理小李和他的助理正在讨论在哪里安放投影仪的屏幕。根据5英尺原则,下列说法正确的是?
选项A：他们应该将屏幕放在距投影仪5英尺的地方
选项B：他们应该保证屏幕底距地面至少5英尺
选项C：他们应该保证屏幕距最远听众的椅子不超过宽度的5倍远
选项D：他们应该将屏幕放置在距最近听众的椅子5英尺远处
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19.以下属于会议中心特点的是
选项A：会议中心与酒店的定价政策是一样的
选项B：会议中心的地理位置一般选在繁华的市区
选项C：会议中心以会为主，不附带提供客房和其他活动空间
选项D：会议中心可以提供24小时的会议室预定
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20.A small group booked a meeting in a hotel which will be held in the third week of October, which is the peak period of the hotel's previous period. What is the most likely price for this group?
选项A：run-of- the -house-rate均价
选项B：rack rate 门市价
选项C：split rate
选项D：discount
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21.What benefits can hotels that can deliver what customers want gain?
选项A：Bookings are guaranteed
选项B：easy forecasting
选项C：incentive participants typically make use of all hotel facilities
选项D：high -dollar revenues
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22.全球化对会议业的影响主要体现在以下两个方面
选项A：随着经济增长普遍放缓，各类会议数量和参会人数也相应减少
选项B：世界范围的旅行和商务活动增长迅猛，带动了各类会议数量的增加和参会人数的增长
选项C：成熟的经济促使外国酒店业对购买本地酒店产生兴趣
选项D：国内会议业在国内一直处于垄断地位
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23.协会中哪些人决定会议的选址?
选项A：董事会
选项B：协会主席和行政官
选项C：协会总监
选项D：委员会主席
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24.There are four basic types of booths: , , , .
选项A：standard booths
选项B：perimeter booths
选项C：peninsula booths
选项D：island booths
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25.若酒店适合接奖励旅游的业务,最有效的市场开拓方式就是去接触奖励旅游承办人,其接触的渠道主要有哪些?
选项A：广告
选项B：国际奖励旅游经理人协会
选项C：与奖励旅游代理机构合作
选项D：政府机构
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26.What information should be confirm before the start of the meetings for meeting managers to their customers?
选项A：Room price of difference types
选项B：complimentary arrangement
选项C：The priority authority of VIP and speakers to select rooms
选项D：arrival / departure pattern
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27.当服务一天以上会议团队时,所有的酒店大会用的都是相似的摘要。摘要阐述了每一天每一小时的活动,其中,包含有下列活动中的( )
选项A：会议
选项B：茶歇
选项C：预订流程
选项D：展览操作指南
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28.Methods and time of payment vary a great deal, depending on .
选项A：the policy of the hotel
选项B：the credit and reputation of the convening organization
选项C：past history
选项D：the frequency of group business
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29.下列有关员工执行手册的说法中正确的是?
选项A：员工执行手册是对工作职位的描述
选项B：员工执行手册能确保会场每天的搭建工作都是按照同一个标准来进行的
选项C：员工执行手册能减少不同搭建工作的冲突
选项D：一本员工执行手册可以一直使用
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30.When considering a hours hold, it is vital to analyze the of the meeting , including the value of the meeting itself and subsequent business form group and the time of year.
选项A：24
选项B：12
选项C：development impact
选项D：economic impact
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31.不管谁参加会前会,会前会一旦开始就应该由销售员处理与客户和酒店员工两边的事情。( )
选项A：对
选项B：错
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32.从实用角度看,协议和合同功能完全相同,只是不同的说法而已。
选项A：对
选项B：错
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33.Convention vary only in scale, maintaining similar philosophies and motivations no matter what their size
选项A：对
选项B：错
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34.Any error in judgment here will almost certainly result in mistakes in your marketing and advertising strategy.
选项A：对
选项B：错
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35.If you are trying to build group meeting business, a trade exchange with a billboard specialist would be wisest use of your money.
选项A：对
选项B：错
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36.Corporations and Association generally look to meeting management companies or associations management companies to assist them with their meeting need.
选项A：对
选项B：错
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37.政策规定客房费用报价不能提前超过一年,还规定活动举办前不能提前1个月确定菜单的价格。( )
选项A：对
选项B：错
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38.Function book coordinator is the single person who inputs and retrieves entires form the function book reservation forms, responsible for ensuring the accuracy of the computerized function book. This individul works closely with the sales staff, catering , and the convention service manager(s).
选项A：对
选项B：错
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39.Trial closes is the question or statement that asks for the sale.It should be attempted as soon as the client has reached a peak of excitement, and should elicit a commitment.
选项A：对
选项B：错
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40.A property sells meeting banquet facilities should locate the sales office adjacent to these areas.
选项A：对
选项B：错
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41.Open your sales call in such a way that it puts the customer at ease so that he or she can build rapport with you .Your opening should consist of an introduction , a statement of the purpose of your call, and a brige statement that leads into the actural presentation.
选项A：对
选项B：错
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42.协会董事会是酒店销售人员能得到协会业务的最关键任务。
选项A：对
选项B：错
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43.Auxiliary is to contribute to the overall value of a meeting, Often , this type of business, which is brought to a facility because of an event, is called "in conjunction with "business.
选项A：对
选项B：错
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44.教育会议的大多数与会代表都公费前来,他们对价格不太敏感。
选项A：对
选项B：错
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45.There is no general geographic pattern for company business. There is often no reason to vary sites to attract attendance , as in the case of associations.
选项A：对
选项B：错
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46.Most educational meeting attendees pay their own way ,so they are price-sensitive.
选项A：对
选项B：错
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47.座位安排肯定想要达到满足观众能观看到屏幕的最佳效果的状态。最佳视角为450~90。( )
选项A：对
选项B：错
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48.培训总监需要著名的酒店和优越的周边环境,并且为了刺激与会代表人数或兴趣而需要不时改换会址。
选项A：对
选项B：错
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49.Boutique/lifestyle hotel is the hotel typically known for its unique architecture and decoration. Frequently bought out by meeting planners to ensure privacy, attentive service, and a unique experience for meeting attendees.
选项A：对
选项B：错
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50.Many changes have taken place in the exhibition industry. Today’s meetings, which are likely to be attended by as many (or more) females as males. What’s more , attendees are generally younger.
选项A：对
选项B：错
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