南开大学22秋学期（高起本1709-1803、全层次1809-2103）《会展管理与服务（一）（二）（EI双语）》在线作业二

奥鹏南开在线作业满分答案参考

22秋学期（高起本1709-1803、全层次1809-2103）《会展管理与服务（一）（二）（EI双语）》在线作业-00002

1.下面哪项活动最有利于制定销售职责、协调销售工作并且有助于评估工作的效果?
选项A：评估酒店资产
选项B：制定市场营销计划
选项C：调查竞争对手的管理方式
选项D：挑选出销售部的成员
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2.通常,公司客户和奖励旅游组织最常使用的预订系统是?
选项A：免费电话预订
选项B：酒店网站预订
选项C：会议中心预订处
选项D：分房名单
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3.会议登记处通常分为三个部分。代表们通常在何处领取有关会议活动的日期安排表?
选项A：文件包领取处
选项B：正式报到处
选项C：旅游和特别服务处
选项D：以上均不正确
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4.所有餐饮活动保证人需要提前48小时通知,必须通知你的宴会部经理能保证付款的确切就餐人数。酒店安排如下:
20~100人 保证人数上浮5%的备桌
101~1000人 保证人数上浮3%的备桌
超过1000人 保证人数上浮1%的备桌
这种说明可以在以下酒店和会议策划者中间的协议书或合同的哪个部分看到?
选项A：酒水部分
选项B：餐饮活动部分
选项C：工作空间部分
选项D：休息部分
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5.与会者通常会获取有关会议、酒店和店外活动等信息的会议文件包。下列哪一项是分发这些文件包的常用方式?
选项A：将文件包留在客房中
选项B：在大会办公席分发，而不通过客房登记处
选项C：会议前将文件包邮寄给与会代表
选项D：当代表登记入住时，在前台领取文件包
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6.如果销售部没有权力履行自己的承诺,在为会议市场服务时就会出现问题。因此,接待会议市场的酒店越来越倾向于:
选项A：给予销售部咨询性的位置
选项B：在会议服务工作站给予销售部支配前厅部、餐饮部和客房部的权力
选项C：解散销售部并将销售工作分配到客房服务部门
选项D：指示销售人员不要向客人许诺自己可能做不到的事情
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7.While leisure travelers may represent larger numbers for the hospitality industry, who frequently travel on an expense account—bring in the lion’s share of revenue.
选项A：Managers
选项B：meeting attendees
选项C：sponsors
选项D：Advertiser
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8.Who is the key person to make the final selection of convention sites
选项A：association director
选项B：board of directors
选项C：Association president and officers
选项D：executive directors
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9.某种会议的会议出席情况是毫无规律并难以预测的,那么以下哪种方式是职业会议策划人在承办酒店为团体预订房间时不可能使用的?
选项A：免费预订电话
选项B：会议中心预订处
选项C：信笺回复/传真回复卡
选项D：分房名单
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10.More properties are evaluating a group's spending patterns and potential for revenue property-wide before booking them. This trend is called .
选项A：revenue management
选项B：key account management
选项C：marketing management
选项D：cost management
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11.is a confidential government office by a pre-set bid-opening date.
选项A：Banquet Event Order
选项B：Requests for Proposals
选项C：food and beverage attrition
选项D：Meeting Room Attrition
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12.下面哪个文件是会议活动当班人员的任务表?
选项A：摘要
选项B：会议宣传册
选项C：宴会活动订单
选项D：会后会的议事日程
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13.一次会议中,福特汽车公司投入几百万美元策划一场实况百老汇式的舞台剧。以下何种会议最能符合这种支出和展示的目标?
选项A：专业/技术会议
选项B：管理会议
选项C：新产品发布会/经销商会
选项D：培训会议
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14.小张是一位酒店连锁集团的行政官员,他正在为建造酒店选址,需要考虑的问题是酒店与机场之间的交通要便利。他关心的问题与下列市场营销组合中的哪一个因素有最直接的关系?
选项A：场所
选项B：促销
选项C：产品
选项D：价格
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15.What can determining the arrangement of and relationships between various company personnel to ensure that a salesperson has made contact with every potential decision-maker or infl奥鹏南开在线作业满分答案参考uential staff member?
选项A：account mapping
选项B：market mapping
选项C：hotel mapping
选项D：convention mapping
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16.在会议管理上经常发生的争论是:如何以及何时将会议承办人介绍给酒店内部负责会议协调的人员?特别针对大型和复杂的会议,会议服务经理应该在何时担负起酒店主要联络人的角色?
选项A：在销售前的十分钟
选项B：一旦成交
选项C：在会议策划人确定要预订这家酒店之前
选项D：会议召开前的两个月
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17.Which one is correct about the attendance of banquets?
选项A：Most hotels require a guarantee about 2 mouths before a food function
选项B：No matter what agreement has been reached , team meetings should be responsible for the guests attend actually
选项C：The planner initially will estimate attendance at a food function and the figure is only for preliminary preparations and must be reviewed.
选项D：No matter how many people attended, the hotel must always provide the same food to the participants
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18.一个潜在客户想更仔细地某酒店以便决定是否在那里预订会议。他所代表的那个会议团体很小并且分散在全国各地。由于这个潜在客户似乎在很认真地考虑本酒店,处理这项业务的销售人员应当策划:
选项A：一次场地考察
选项B：一次熟悉观光旅游
选项C：对他的行业进行突击销售
选项D：会见会议策划人和当地会议局的代表
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19.以下关于企业会议市场的说法中最正确的是?
选项A：企业会议没有固定的地理模式
选项B：口碑广告对服务该市场的酒店来说通常是肯定的
选项C：会议的地址对企业会议策划者不太重要
选项D：对于服务于这个市场的酒店来说，安全不太重要
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20.As the new position of hotels, is dedicated to forecasting supply and demand and researching the potential profitability of groups.
选项A：cost management
选项B：key account management
选项C：revenue management
选项D：marketing management
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21.协会规模和性质各不相同,它们的管辖范围也从区域性、全国性到国际性。协会可以分为以下几类
选项A：行业协会
选项B：商业协会
选项C：专业和科学协会
选项D：技术协会
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22.What information should be confirm before the start of the meetings for meeting managers to their customers?
选项A：Room price of difference types
选项B：complimentary arrangement
选项C：The priority authority of VIP and speakers to select rooms
选项D：arrival / departure pattern
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23.酒店在分配会议室时,下列哪些因素是需要考虑在内的?
选项A：房间的规格
选项B：特定搭建下的容量大小
选项C：会议活动的类型
选项D：演讲风格
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24.下列有关会议明细表中摘要的描述正确的是?
选项A：摘要只针对某个具体的单一的活动
选项B：摘要为会议策划和与酒店部门的联系提供了工具，这无疑是大会服务过程中最重要的元素
选项C：摘要通常由大会服务经理与会议策划人协力准备
选项D：一份摘要需要足够长已包含所有的细节
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25.好的谈判通常从研究以下三个方面入手:
选项A：你的产品
选项B：你的竞争对手
选项C：协议/合同
选项D：潜在客户
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26.酒店会在大会召开前3~6个月将客房预订信息发送给团队成员。现在主要被应用的系统包括下列哪些?
选项A：信笺回复/传真回复卡
选项B：免费预订电话
选项C：酒店网站预订
选项D：分房名单
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27.What types of meetings are belong to Company/ Corporate meetings ?
选项A：Professional / technical meeting
选项B：management meetings
选项C：Training meetings
选项D：workshop/seminar
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28.The incorrect description(s) about letter of agreement/ contact is/are?
选项A：For all practical purposes, a letter of agreement and a contract function are not exactly the same
选项B：After offering a letter of agreement ,most hotels send out a proposal letter to meeting planners.
选项C：Do not be in a rush to sign the returned contracts, you should carefully look them over and initial those changes that may have been made.
选项D：A soundly written letter of agreement helps both parties execute a successful meeting and prevents misunderstandings by stating exactly what is to be done.
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29.非营利性组织市场中一个最重要的市场细分是SMERF团体,下列哪些团体包含在此团体中?
选项A：社会团体
选项B：工会团体
选项C：军人组织
选项D：联谊会
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30.Please list the type of association meeting: , , , , .
选项A：annual convention
选项B：state and regional conventions
选项C：seminars and workshop
选项D：board and committee meetings
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31.企业会议的与会人数都是可靠的,而且经常是强制性的。
选项A：对
选项B：错
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32.Most planners prefer on-site registration over advance registration because it can generate cash flow .
选项A：对
选项B：错
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33.Booth exhibit is a standard unit of exhibit space(usually 10feet by 10 feet)occupied by an exhibitor. Usually constructed of pipe and draping.
选项A：对
选项B：错
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34.在挑选目标市场时,首先要做的是针对酒店还未获得的潜在市场。
选项A：对
选项B：错
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35.A competition analysis should be done at least quarterly, and information for it gathered from a variety of sources.
选项A：对
选项B：错
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36.如果你在制定年度计划,要记住在酒店财年的预算框架内安排广告费用。
选项A：对
选项B：错
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37.通常情况下,由于会议太大,一家酒店无法承接整个会议,因此需要由好几家酒店捆绑在一起协同销售。
选项A：对
选项B：错
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38.会议开始前要可会前会,检查所有费用是否已经计入总账。
选项A：对
选项B：错
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39.防止损耗发生的最有效的方法之一就是使用定期客房审计。( )
选项A：对
选项B：错
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40.Since cancellation fees are based on lost profits, not lost revenues, the percentage of profit margin received by the hotels cannot exceed its received margin.
选项A：对
选项B：错
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41.Most nonprofit organizations are staffed by permanent employees and lead time tends to be longer than that of most trade association; a lead time of two to three years is most common.
选项A：对
选项B：错
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42.All-suite hotel is the hotel that features rooms large than typical guestrooms, with a living or working space separate from the bedrooms.
选项A：对
选项B：错
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43.The executive directors may serve for a year or two and then pass on the reins to the next team.
选项A：对
选项B：错
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44.在现场报到处,工作人员检查参会者的身份,收取会务费,并发放会议证明,通常是一张入场券。( )
选项A：对
选项B：错
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45.Site inspection is a tour of the property conducted by representatives of the association or corporation in order to determine whether the hotel is suitable to host the meeting/ event.
选项A：对
选项B：错
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46.Boutique/lifestyle hotel is the hotel typically known for its unique architecture and decoration. Frequently bought out by meeting planners to ensure privacy, attentive service, and a unique experience for meeting attendees.
选项A：对
选项B：错
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47.在撰写摘要时每个细节的重要性怎么说都不为过,越详细越好。( )
选项A：对
选项B：错
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48.如果酒店促销人员针对团体会议业务去置换一个广告牌专刊的广告,这种做法是非常明智的。
选项A：对
选项B：错
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49.The marketing plan will serve as the property’s “road map” , and should include programs to attract business to each of the property’s revenue centers—rooms, banquet facilities, meeting rooms, restaurants, the spa, and so on.
选项A：对
选项B：错
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50.Both fraternal and service group's regional and national meetings are usually family affairs and are often presented to delegates -who pay their own way- as a vacation- convention combination.
选项A：对
选项B：错
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