南开大学23年春《会展管理与服务（一）（二）（EI双语）》在线作业二

奥鹏南开大学新学期作业参考

23春学期（高起本：1709-2103、专升本/高起专：1909-2103）《会展管理与服务（一）（二）（EI双语）》在线作业-00002

下列展会工作人员中,谁应负责展销会展厅的平面设计图、负责将该图送交消防局批准,并在展会期间进行现场协调?
A:展会经理
B:展会承办方的会议服务经理
C:会议组织者
D:装修公司
正确答案问询微信：424329

会议策划者喜欢在与酒店的协议书或合同书中包括大型会议餐饮活动的价格。但当提前几年计划餐饮活动时:
A:酒店不能给餐饮的精确报价
B:酒店只能给出正餐的报价，因为正餐的价格波动没有附加菜的价格波动大
C:酒店只能给出附加菜的报价，因为附加菜的价格波动没有正餐的价格波动大
D:酒店必须以某种方式计算出小费以应对通货膨胀
正确答案问询微信：424329

大客户管理指按照客户的创利潜力排出等级档次,通常可以分为五个等级,其中属于第二等级的是?
A:指那些潜力很低的新客户和那些不需要花费大量时间维护的老客户
B:包含所有潜力很大的新老客户
C:包含那些已经给了大量业务的颇有潜力的客户
D:那些具有中等潜力且提供了足够业务量的客户
正确答案问询微信：424329

以下何种类型会址最有机会从那些寻找随意的气氛、各种购物机会和充足的免费停车空间的企业会议策划者处得到业务?
A:度假酒店
B:精品酒店
C:机场酒店
D:郊区酒店
正确答案问询微信：424329

Some organizations send out a registration packet that contains program information for registrants.Convention packets can be distributed in several ways, Which one is common patterns for planners to hand out the packets?
A:leave the packets in the guestrooms
B:guests get their packets at the front desk
C:hand out packets at the group's registration area
D:get their packets from hotel service person
正确答案问询微信：424329

Which sentence describes the nonprofit organizations better?
A:They used qualified meeting planners
B:They generally use volunteers and are supervised by professionals
C:Generally, they are staffed by permanent employees and volunteers, and overseen by a board of directors.
D:The largest organization dedic奥鹏南开大学新学期作业参考 代做2元一门ated members of the board are director of supervision
正确答案问询微信：424329

在销售访问的开始阶段经常使用过渡性言辞,其目的是:
A:把销售人员介绍给潜在客户
B:表现销售人员对潜在客户的兴趣
C:容许销售人员解决潜在客户关于酒店的问题
D:导入介绍的主体部分
正确答案问询微信：424329

下面哪个文件是会议活动当班人员的任务表?
A:摘要
B:会议宣传册
C:宴会活动订单
D:会后会的议事日程
正确答案问询微信：424329

许多酒店由于未提倡会议代表的配偶参加会议而忽略了一个有利可图的潜在市场。以下有关配偶计划的陈述哪一项正确?
A:无论选择何种方式前往活动地点，都要保证大家在一起
B:为配偶准备的时装表演举办的越多越好
C:酒店应鼓励乘坐小汽车前往活动地点
D:为会议代表的配偶们在观光中配备优秀的导游非常重要
正确答案问询微信：424329

专业会议管理协会制定出的会议空间证书计划主要是为了解决以下哪个问题?
A:会议策划人临时改变计划带来的麻烦
B:会议室大小的信息错误
C:公司会议团体的安保问题
D:预订未到的问题
正确答案问询微信：424329

Why should target the religious meetings markets?
A:The are price sensitive
B:Large conventions of 10000to 45000attendees are a common annual occurrence
C:they make up their lack of alcohol consumption in food consumption
D:The attendees do community service projects when visit a city
正确答案问询微信：424329

协议双方事先约定一种损失计算方式在取消时支付。这种条款是?
A:损失赔偿条款
B:预估损失赔偿条款
C:损耗条款
D:取消条款
正确答案问询微信：424329

Which one is not the advantage of the magazine advertising?
A:ads can be printed in color and photographs reproduced with good quality
B:magazines have a long reading life
C:magazine advertising gives the hotel an opportunity to focus its convention promotion
D:deliver the information directly to the decision makers
正确答案问询微信：424329

在即将举行的展会上,小张希望他的集团公司展位四周的过道尽可能的宽一些。而4个子公司都想在集团公司的展位中获得一个标准尺寸的展位,小张应该采用哪种展位形式?
A:标准型展位
B:岛型展位
C:环型展位
D:半岛型展位
正确答案问询微信：424329

Who is the key person to make the final selection of convention sites
A:association director
B:board of directors
C:Association president and officers
D:executive directors
正确答案问询微信：424329

Which one can best explain the purpose of the marketing plan?
A:knowing the strengths and weakness
B:creating an awareness of the problems and obstacles faced by the property and helps managers to think ahead to make better use of the property’s resources.
C:forming the base of information of marketing and advertising decision.
D:explaining the goals to members who will participate in the marketing activities and how to achieve it
正确答案问询微信：424329

有一个小型团体在一家酒店预订了会议,会议举办的时间将在10月份的第三个星期——这是酒店以往的高峰期。这种团体最有可能获得何种价格?
A:门市价
B:均价
C:双轨价格
D:折扣价格
正确答案问询微信：424329

以下哪个会议服务职位负有负责小型会议的服务和协助会议服务经理工作的职责?
A:会议协调员
B:会议服务总监
C:楼面经理
D:展览服务总监
正确答案问询微信：424329

以下有关会议服务经理的描述哪个是正确的?
A:会议服务经理是典型的兼职员工
B:会议服务经理是典型的协会或公司的会议策划人员
C:会议服务经理通常要长时间的工作
D:会议服务经理很少得到会议策划人的感谢或礼物
正确答案问询微信：424329

Who is responsible for the general decoration of the exhibit hall ,the design of the exhibition floor plan and the on-site coordination for the show?
A:trade show management
B:Exhibition service contractors/ decorators
C:Exhibitors
D:all above
正确答案问询微信：424329

以下哪些是酒店在决定收费价格时值得考虑的问题?
A:会议主办方对客房的需求量有多少？
B:参加展会的成员在餐饮方面消费量是多少？
C:该展会是否有可能在这里重复举办？
D:主办协会需要多大的展位面积？
正确答案问询微信：424329

下列有关市场营销的说法正确的是?
A:市场营销涉及基础工作、调研，其监控是销售工作的基础
B:酒店业的销售效果要经受可控因素以及不可控因素两个方面的影响
C:影响酒店业销售效果的外部因素如天气条件、燃料短缺、航空人员罢工等皆属于不可控因素
D:许多市场营销策略着重强调酒店所提供的有形产品
正确答案问询微信：424329

Various factors must be considered in arriving at an agreed rate, just as in determining the charges for meeting rooms. What are the considerations?
A:what is the extent of the group's guestroom commitment?Its meeting room commitment
B:B. How much can the members be expected to spend for food and beverage
C:How much of an exhibit area will the group need
D:How great is the demand from other groups for these particular days
正确答案问询微信：424329

For a large convention with a number of banquets, meetings , and complex setups. Which personnel may attend the pre-convention meetings?
A:meeting planners only
B:director of echibit service
C:salesperson who secures the group and perhaps the director of sales
D:managers
正确答案问询微信：424329

直投广告是酒店广告的一部分,下列有关直投广告优缺点的说法中正确的是:
A:可以用来筛选潜在客户
B:跟踪广告
C:成本比报刊或广播广告高得多
D:近些年直投的成本有所下降
正确答案问询微信：424329

Which one(s) is/are correct about employee procedure manuals?
A:The employee handbook is the description of executive job
B:A procedure manual will help ensure that setups will not be done in slightly different way each day
C:The manual eliminates the exclusion of certain setups
D:manuals are permanent
正确答案问询微信：424329

所有公共空间都可被设计成会场,这主要取决于哪些因素?
A:会议的类型
B:会议的需求
C:会议的时间
D:会议的地点
正确答案问询微信：424329

大部分政府会议都以培训为目的举办,为了吸引这种业务必须满足的主要要求有?
A:交通便利
B:免费会议空间
C:环境优美
D:严格控制预算
正确答案问询微信：424329

Security in the modern hotel is becoming a more compels problem. There are several critical periods involved in security:
A:open show hours
B:closed show hours
C:move-in
D:move-out
正确答案问询微信：424329

There are several basic types of exhibits:
A:standard exhibit
B:table top exhibit
C:multi-level exhibit
D:area exhibit
正确答案问询微信：424329

附加费的实施是为了给酒店带来额外的收益,通常不作为客房账单的一部分。( )
A:对
B:错
正确答案问询微信：424329

公司会议像协会会议一样,需要不断改变会址以吸引参会人员。
A:对
B:错
正确答案问询微信：424329

教育会议的大多数与会代表都公费前来,他们对价格不太敏感。
A:对
B:错
正确答案问询微信：424329

政策规定客房费用报价不能提前超过一年,还规定活动举办前不能提前1个月确定菜单的价格。( )
A:对
B:错
正确答案问询微信：424329

The executive directors may serve for a year or two and then pass on the reins to the next team.
A:对
B:错
正确答案问询微信：424329

This process of monitoring , evaluating and correcting is the first phase of a marketing cycle.
A:对
B:错
正确答案问询微信：424329

For all practical purposes, a letter of agreement and a contract function are not exactly the same.
A:对
B:错
正确答案问询微信：424329

影响直投成败的一个因素是,要确保你的广告是直接面向目标市场的。
A:对
B:错
正确答案问询微信：424329

Function book coordinator is the single person who inputs and retrieves entries from the function book reservation forms, responsible for ensuring the accuracy of the computerized function book.
A:对
B:错
正确答案问询微信：424329

Auxiliary is to contribute to the overall value of a meeting, Often , this type of business, which is brought to a facility because of an event, is called "in conjunction with "business.
A:对
B:错
正确答案问询微信：424329

专业会议是会议领域中最常用的词,是就某一特定的议题展开讨论的聚会,议题可以涉及政治、贸易、科学或技术领域。
A:对
B:错
正确答案问询微信：424329

对经营会议和宴会服务的酒店而言,理想的做法是将办公室设立在邻近多功能厅的位置。
A:对
B:错
正确答案问询微信：424329

酒店收取视听设备的费用应该是多少,这样的单一标准是能被确定的。( )
A:对
B:错
正确答案问询微信：424329

自助服务有时被用于招待会或高档的晚宴。在宴会上,服务员手托托盘,客人在托盘上取自己需要的食物。( )
A:对
B:错
正确答案问询微信：424329

A soundly written letter of agreement helps both parties execute a successful meeting and prevents misunderstandings by stating exactly what is to be done.
A:对
B:错
正确答案问询微信：424329

如果合同与预估损失条款,就不会有取消房再销售的要求,酒店没有义务去争取损失的最小化。
A:对
B:错
正确答案问询微信：424329

Many changes have taken place in the exhibition industry. Today’s meetings, which are likely to be attended by as many (or more) females as males. What’s more , attendees are generally younger.
A:对
B:错
正确答案问询微信：424329

如果你代表的是一家小酒店,本地会议局是会议销售市场上最有价值的合作伙伴,甚至它们可能成为你酒店的销售。
A:对
B:错
正确答案问询微信：424329

准确的会后报告可以提高服务质量。比如,会议服务主管可以根据历史经验来调动员工以应对客人入住高峰。( )
A:对
B:错
正确答案问询微信：424329

Convention vary only in scale, maintaining similar philosophies and motivations no matter what their size
A:对
B:错
正确答案问询微信：424329