南开大学23秋学期《电子商务英语》在线作业二

奥鹏南开大学23年秋季新学期作业参考

23秋学期（高起本：1709-2103、专升本/高起专：2003-2103）《电子商务英语》在线作业-00002

()is a network of networks that is contained within a company or enterprise.
A:extranet
B:intranet
C:portal
D:HTTP
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( ) are market-makers: they bring buyers and sellers together and facilitate transactions.
A:brokers
B:enterpriser
C:human resources departments
D:enterprise leaders
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TPN refers to()
A:Trading Process Network Post
B:Trading Price Network Post
C:Trading Price Net Position
D:Trading Process Nigation Post
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?The （） plays its role in connecting Internet and proprietary network of banks.
A:payment gateway
B:software
C:intranet
D:firewall
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()is the flow of intermediate goods and services from one business to another.
A:EDI
B:the supply chain
C:EC
D:TPN
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On the Internet, a?()?is a site that consists of links to other websites.
A:password
B:system
C:portal
D:strategy
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() refers to the universal code now attached to most goods, final and intermediate that identifies the particular product and its manufacturer.
A:EDI
B:supply chainBar coding
C:patent
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Business models have taken on greater importance recently as a form of ( ) that can be protected with a patent
A:intellectual property
B:password
C:business model
D:strategy
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In considering the underlying infrastructure, it is important to keep in mind that () is not the real key.
A:technologys
B:service
C:sales
D:marketing
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() facilitates transactions between buyer and sellers by providing comprehensive information and ancillary services, but does not get involved in the actual exchange of goods or services between the parties.
A:utility model
B:incentive marketing model
C:subscription model
D:Metamediary Model
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()may be the major or sole source of revenue for the broadcaster.
A:The banner ads
B:portal
C:product catalog
D:content
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The operation of the Web relies primarily on hypertext as its means of() .
A:access of internet
B:information retrieval
C:image delivery
D:home page
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?Regardless of their basic purposes ― B2C or B2B ― virtually all EC sites rest on the same (), communication protocols, Web standards and security systems.
A:informaiton
B:patent
C:network structure
D:contract
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()is a point of entry to the web, usually a search engine that includes diversified content or services.
A:portal
B:classifieds
C:paid placement
D:contextual advertising
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E-commerce was first developed in the ()
A:1960s
B:1970s
C:1980s
D:1990s
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A search engine reads its () of sites and site information around the world for particular items searched on by users.
A:webpage
B:database
C:attachment
D:password
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（） is part of the shift of technology into mainstream business and everyday life.
A:Mobile commerce
B:Computer development
C:Software business
D:Hardware business
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() describes the way in which government purchases goods and services through electronic media such as Internet.
A:autioner
B:government to business
C:broadcaster
D:banner ads
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The movement of goods and services on a timely basis is critical for successful delivery,accurate produciton scheduling and ()
A:effective inventory management
B:effective internet browse
C:quality of products
D:personnel management
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Transaction broker provides a ()payment mechanism for buyers and sellers to settle a transaction.
A:direct
B:indirect
C:auction
D:third party
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The industries affected by m-commerce include: ()
A:financial service
B:telecommunications
C:bill payment
D:account review
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Bluetooth is a proposed Radio Frequency specification for ()
A:short range
B:point-to-multipoint voice
C:data transfer
D:modem
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Getting to a U.S. site from outside this country is quite ()
A:transparent
B:instantaneous
C:complicated
D:accurate
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detailed client information such as()can help business to set their marketing strategies effectively.
A:product quality
B:purchasing power
C:personal preferences
D:mode of consumption
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?Firewalls appear primarily in two flavors: () and ().
A:application level gateways
B:software
C:http
D:proxy servers
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EC creates the customized new business model and set a high demands on the () of logistics service
A:responsiveness
B:flexibility
C:visibility
D:optimization
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EC can be prosperous because of()
A:wide use of computer
B:maturity and wide adoption of Internet
C:popularity of credit cards
D:secure transaction agreement
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brokerage models include()
A:marketplace exchange
B:content-targeted advertising
C:buy/sell fulfillment
D:bounty broker
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Marketers with global goals are now establishing ()
A:mirror sites
B:multiple-language versions of their Web sites
C:language tools
D:security system
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The basic categories of business models include()
A:brokerage
B:advertising
C:community
D:subscription
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Internet translation tools make it easier to establish mirror sites and multiple-language versions of their web sites.
A:错误
B:正确
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To participate in an EDI network, each member must maintain an EDI translator to convert information to and from its computer language into the common EDI language.
A:错误
B:正确
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Marketers with global goals are now establishing mirror sites, and simple-language versions of their web sites.
A:错误
B:正确
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B2B electonic commerce implies that the buyers are individual consumers.
A:错误
B:正确
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detailed and accurate sales data can help to increase stock level and operating cost.
A:错误
B:正确
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ERP is often referred to as front-office software.
A:错误
B:正确
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From a web marketing standpoint, one of the difficulties you face when you offer a number of products aimed at different groups is to facilitate the feedback speed to visitors quickly and move them to their own sections.
A:错误
B:正确
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A firewall insulates a private network from a public network using established controls on the types of request they will route through to the public network for processing and fulfillment.
A:错误
B:正确
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WWW is a system of Internet servers that supports hypertext to access several internet protocols on a single interface.
A:错误
B:正确
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If you don’t know exactly where to find the information, you may use one of the many search engines on the Web.
A:错误
B:正确
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If the EDI net work requires the receiver's computer to be in a ready-to-receive mode, it is less common.
A:错误
B:正确
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When dreaming up ideas for your e-business, keep in mind that everything sells well over the web.
A:错误
B:正确
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Subscription fees are incurred irrespective of actual usage rates.
A:错误
B:正确
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The web advertising model is an extension of the traditional media broadcast model
A:错误
B:正确
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GPRS can not charge the user per data bit of information sent and received.
A:错误
B:正确
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Metamediary model can facilitate transactions between buyer and sellers, and it get involved in the actual exchange of goods or services between the parties.
A:错误
B:正确
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The real key in EC is not techonoly employed but the attention given to the business aspects of the site.
A:错误
B:正确
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lite EDI will significantly reduce the costs of the companies in threi business.
A:错误
B:正确
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The CPFR strategy makes it impossible for both the producers and retailers to compare and contrast separately with the anticipaitons wo the particular product.
A:错误
B:正确
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Despite their limitation, however, these systems may eliminate—or significantly reduce—the costs that companies face when using privately owned electronic networks, making it difficult for smaller companies to afford EDI.
A:错误
B:正确
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