南开23春学期（高起专1903、专升本1903）《电子商务英语》在线作业一

奥鹏南开大学新学期作业参考

南开大学23春学期（高起专1903、专升本1903）《电子商务英语》在线作业

1.() is the financial institution that establishes an account with a merchant and processes payment card authorizations and payments.
选项A：SET
选项B：Electronic Wallet
选项C：An acquirer
选项D：A payment gateway
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2.( ) are market-makers: they bring buyers and sellers together and facilitate transactions.
选项A：brokers
选项B：enterpriser
选项C：human resources departments
选项D：enterprise leaders
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3.Transaction broker provides a ()payment mechanism for buyers and sellers to settle a transaction.
选项A：direct
选项B：indirect
选项C：auction
选项D：third party
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4.Each user of E-mail has a()to which messages are sent.
选项A：email identity
选项B：mailbox
选项C：attachment
选项D：password
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5.() describes the way in which government purchases goods and services through electronic media such as Internet.
选项A：autioner
选项B：government to business
选项C：broadcaster
选项D：banner ads
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6.Business models have taken on greater importance recently as a form of ( ) that can be protected with a patent
选项A：intellectual property
选项B：password
选项C：business model
选项D：strategy
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7.() provides incentives to customers such as redeemable points or coupons for making purchases from associated retailers.
选项A：utility model
选项B：incentive marketing model
选项C：subscription model
选项D：Merchant Model
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8.Manufacturer model is also called ()
选项A：a direct model
选项B：e-tailer
选项C：catalog merchant
选项D：Bit vendor
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9奥鹏南开大学新学期作业参考.A search engine reads its () of sites and site information around the world for particular items searched on by users.
选项A：webpage
选项B：database
选项C：attachment
选项D：password
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10.On the Internet, a?()?is a site that consists of links to other websites.
选项A：password
选项B：system
选项C：portal
选项D：strategy
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11.The movement of goods and services on a timely basis is critical for successful delivery,accurate produciton scheduling and ()
选项A：effective inventory management
选项B：effective internet browse
选项C：quality of products
选项D：personnel management
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12.()involves holesalers and retailers of goods and services.
选项A：utility model
选项B：auction model
选项C：subscription model
选项D：Merchant Model
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13.?The （） plays its role in connecting Internet and proprietary network of banks.
选项A：payment gateway
选项B：software
选项C：intranet
选项D：firewall
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14.() facilitates transactions between buyer and sellers by providing comprehensive information and ancillary services, but does not get involved in the actual exchange of goods or services between the parties.
选项A：utility model
选项B：incentive marketing model
选项C：subscription model
选项D：Metamediary Model
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15.TPN refers to()
选项A：Trading Process Network Post
选项B：Trading Price Network Post
选项C：Trading Price Net Position
选项D：Trading Process Nigation Post
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16.To manage all aspects of information exchange over the Internet, the companies in a supply chain would need to adopt a () technology.
选项A：different
选项B：special
选项C：common
选项D：specific
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17.()is a network of networks that is contained within a company or enterprise.
选项A：extranet
选项B：intranet
选项C：portal
选项D：HTTP
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18.The Web is a large system of （） that offers many kinds of information to anyone on the Internet or to a lesser extent on an inter-/intra-network.
选项A：Http
选项B：telnet
选项C：servers
选项D：modems
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19.()is the flow of intermediate goods and services from one business to another.
选项A：EDI
选项B：the supply chain
选项C：EC
选项D：TPN
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20.one of the best mesurements for what sells well on the Internet is ()
选项A：common sense
选项B：technology
选项C：quality
选项D：marketing
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21.?Firewalls appear primarily in two flavors: () and ().
选项A：application level gateways
选项B：software
选项C：http
选项D：proxy servers
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22.In general, the major benefits of B2B are()
选项A：reduce administrative costs
选项B：lower earch costs and time for buyers
选项C：decrease productivity of employees
选项D：reduce inventory levels
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23.all EC sites rest on the same().
选项A：network structure
选项B：communication protocols
选项C：Web standards
选项D：security systems
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24.Internet is a network of interconnected networks.
This network has ()
选项A：people
选项B：computers
选项C：a information
选项D：software
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25.The broadcaster is part of a complex network of()
选项A：distributors
选项B：content creators
选项C：advertisers
选项D：cable system
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26.The basic categories of business models include()
选项A：brokerage
选项B：advertising
选项C：community
选项D：subscription
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27.a firewall is both policy and the implementation of that policy in terms of （），（），and (), as well as other security measures
选项A：network configuration
选项B：host systems
选项C：routers
选项D：softwares
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28.The broadcaster is part of a complex network of()
选项A：distributors
选项B：content creators
选项C：advertisers
选项D：cable system
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29.The essential security requirements for safe electronic payments are()
选项A：authentication
选项B：encryption
选项C：integrity
选项D：nonrepudiation
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30.Data about () and their () are valuable, especially when that information is carefully analyzed and used to target marketing campaigns.
选项A：consumers
选项B：market situation
选项C：consumption habits
选项D：buyers
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31.it pays you big rewards to be aware of the differences of customers and adjust your maketing strategies.
选项A：错误
选项B：正确
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32.A business model is the method of doing business by which a company can sustain itself.
选项A：错误
选项B：正确
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33.ERP's best values are improving the way of taking an order and processing the order into an invoice
选项A：错误
选项B：正确
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34.In global Internet marketing, marketers can take other countries and their populations for granted without restraint
选项A：错误
选项B：正确
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35.The real key in EC is not techonoly employed but the attention given to the business aspects of the site.
选项A：错误
选项B：正确
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36.Metamediary model can facilitate transactions between buyer and sellers, and it get involved in the actual exchange of goods or services between the parties.
选项A：错误
选项B：正确
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37.From a web marketing standpoint, one of the difficulties you face when you offer a number of products aimed at different groups is to facilitate the feedback speed to visitors quickly and move them to their own sections.
选项A：错误
选项B：正确
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38.With a clear purpose, definite target market, targeted goals, a domain name and a clear structure, you are now ready to begin building the pages for your successful web site.
选项A：错误
选项B：正确
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39.If you don’t know exactly where to find the information, you may use one of the many search engines on the Web.
选项A：错误
选项B：正确
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40.A firewall is an approach to security, it helps implement a large security policy that defines the services and access to be permitted.
选项A：错误
选项B：正确
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41.GPRS can not charge the user per data bit of information sent and received.
选项A：错误
选项B：正确
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42.Despite their limitation, however, these systems may eliminate—or significantly reduce—the costs that companies face when using privately owned electronic networks, making it difficult for smaller companies to afford EDI.
选项A：错误
选项B：正确
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43.If business goes well, the revenues from sales exceed the cost of operation and the company realizes a profit.
选项A：错误
选项B：正确
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44.B2B electonic commerce implies that the buyers are individual consumers.
选项A：错误
选项B：正确
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45.If the EDI net work requires the receiver's computer to be in a ready-to-receive mode, it is less common.
选项A：错误
选项B：正确
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46.The responsibility for the successful management of a private EDI net work clearly falls to the network operator.
选项A：错误
选项B：正确
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47.The CPFR strategy makes it impossible for both the producers and retailers to compare and contrast separately with the anticipaitons wo the particular product.
选项A：错误
选项B：正确
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48.B2B electronic commerce may give companies the less advantages that they need to achieve productivity gains.
选项A：错误
选项B：正确
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49.Subscription fees are incurred irrespective of actual usage rates.
选项A：错误
选项B：正确
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50.The Web site can be promoted expensively throughout the world with links on other Web pages and in E-mail newsletters.
选项A：错误
选项B：正确
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