南开23春学期（高起专1903、专升本1903）《电子商务英语》在线作业二

奥鹏南开大学新学期作业参考

南开大学23春学期（高起专1903、专升本1903）《电子商务英语》在线作业

1.EC set a high demands on the responsiveness, flexibility, visibility,and optimization of().
选项A：sales activity
选项B：tractions
选项C：security system
选项D：logistics service
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2.?Regardless of their basic purposes ― B2C or B2B ― virtually all EC sites rest on the same (), communication protocols, Web standards and security systems.
选项A：informaiton
选项B：patent
选项C：network structure
选项D：contract
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3.A search engine reads its () of sites and site information around the world for particular items searched on by users.
选项A：webpage
选项B：database
选项C：attachment
选项D：password
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4.Firewalls appear primarily in two flavors: application level gateways and ()
选项A：intranet
选项B：extranet
选项C：software
选项D：proxy servers
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5.Transaction broker provides a ()payment mechanism for buyers and sellers to settle a transaction.
选项A：direct
选项B：indirect
选项C：auction
选项D：third party
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6.Business models have taken on greater importance recently as a form of ( ) that can be protected with a patent
选项A：intellectual property
选项B：password
选项C：business model
选项D：strategy
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7.If you need to access information and know where it is on the web, you only need enter the entire www address into your browser's ().
选项A：address
选项B：computer
选项C：http
选项D：Unifrom Resource Loactor field
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8.To manage all aspects of information exchange over the Internet, the companies in a supply chain would need to adopt a () technology.
选项A：different
选项B：special
选项C：common
选项D：specific
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9.The supply chain is the flow of () and services from one business to another.
选项A：money
选项B：intermediate goods
选项C：EC
选项D：TPN
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10.()is a network of networks that is contained within a company or enterprise.
选项A：extranet
选项B：intranet
选项C：portal
选项D：HTTP
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11.ERP is ()
选项A：enterprise resource policy
选项B：enterprise relation personnel
选项C：enterprise resource planning software
选项D：enterprise relation policy
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12.() describes the way in which government purchases goods and services through electronic media such as Internet.
选项A：autioner
选项B：government to business
选项C：broadcaster
选项D：banner ads
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13.Firewalls typically run monitoring () to detect and thwart external attacks on the site, and are needed to protect internal corporate networks.
选项A：software
选项B：hardware
选项C：operation system
选项D：internet
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14.Mobile in奥鹏南开大学新学期作业参考ternet is access to the internet using a mobile wireless （）, either integrated into a mobile phone or in an independent device.
选项A：modem
选项B：webpage
选项C：intranet
选项D：portal
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15.() provides incentives to customers such as redeemable points or coupons for making purchases from associated retailers.
选项A：utility model
选项B：incentive marketing model
选项C：subscription model
选项D：Merchant Model
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16.the main advantage of the electronic exchange of information between individual companies that are linked along the supply chian is ()
选项A：speed
选项B：accuracy
选项C：security
选项D：improved speed and accuracy
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17.one of the best mesurements for what sells well on the Internet is ()
选项A：common sense
选项B：technology
选项C：quality
选项D：marketing
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18.()may be the major or sole source of revenue for the broadcaster.
选项A：The banner ads
选项B：portal
选项C：product catalog
选项D：content
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19.()is the flow of intermediate goods and services from one business to another.
选项A：EDI
选项B：the supply chain
选项C：EC
选项D：TPN
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20.()is the flow of intermediate goods and services from one business to another.
选项A：EDI
选项B：the supply chain
选项C：EC
选项D：TPN
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21.WAP is ()
选项A：software
选项B：hardware
选项C：a communications protocol
选项D：application environment
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22.Internet is a network of interconnected networks.
This network has ()
选项A：people
选项B：computers
选项C：a information
选项D：software
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23.brokerage models include()
选项A：marketplace exchange
选项B：content-targeted advertising
选项C：buy/sell fulfillment
选项D：bounty broker
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24.EC can be prosperous because of()
选项A：wide use of computer
选项B：maturity and wide adoption of Internet
选项C：popularity of credit cards
选项D：secure transaction agreement
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25.The broadcaster is part of a complex network of()
选项A：distributors
选项B：content creators
选项C：advertisers
选项D：cable system
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26.The movement of goods and services on a timely basis is critical for()
选项A：effective inventory management
选项B：successful delivery
选项C：quality of products
选项D：accurate produciton scheduling
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27.detailed client information such as()can help business to set their marketing strategies effectively.
选项A：product quality
选项B：purchasing power
选项C：personal preferences
选项D：mode of consumption
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28.the Amazon.com business model combines()
选项A：direct marketing
选项B：the intermediary role
选项C：virtual community
选项D：content provider
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29.In general, the major benefits of B2B are()
选项A：reduce administrative costs
选项B：lower earch costs and time for buyers
选项C：decrease productivity of employees
选项D：reduce inventory levels
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30.Marketers with global goals are now establishing ()
选项A：mirror sites
选项B：multiple-language versions of their Web sites
选项C：language tools
选项D：security system
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31.The web advertising model is an extension of the traditional media broadcast model
选项A：错误
选项B：正确
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32.it pays you big rewards to be aware of the differences of customers and adjust your maketing strategies.
选项A：错误
选项B：正确
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33.The Web site can be promoted expensively throughout the world with links on other Web pages and in E-mail newsletters.
选项A：错误
选项B：正确
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34.GPRS can not charge the user per data bit of information sent and received.
选项A：错误
选项B：正确
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35.From a web marketing standpoint, one of the difficulties you face when you offer a number of products aimed at different groups is to facilitate the feedback speed to visitors quickly and move them to their own sections.
选项A：错误
选项B：正确
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36.B2B electonic commerce implies that the buyers are individual consumers.
选项A：错误
选项B：正确
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37.The responsibility for the successful management of a private EDI net work clearly falls to the network operator.
选项A：错误
选项B：正确
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38.Despite their limitation, however, these systems may eliminate—or significantly reduce—the costs that companies face when using privately owned electronic networks, making it difficult for smaller companies to afford EDI.
选项A：错误
选项B：正确
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39.WWW is a system of Internet servers that supports hypertext to access several internet protocols on a single interface.
选项A：错误
选项B：正确
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40.information management is a key factor in successfully moving products through the supply chain.
选项A：错误
选项B：正确
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41.If business goes well, the revenues from sales exceed the cost of operation and the company realizes a profit.
选项A：错误
选项B：正确
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42.A firewall is an approach to security, it helps implement a large security policy that defines the services and access to be permitted.
选项A：错误
选项B：正确
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43.Mobile commerce is any transaction, involving the transfer of partnership or rights to use goods and services
选项A：错误
选项B：正确
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44.Technologies are not the real keys in terms of the success of EC.
选项A：错误
选项B：正确
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45.By setting up electronic communities, small vendors could more easily locate partners to help design and produce the intermediate goods supplied to large firms.
选项A：错误
选项B：正确
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46.The real key in EC is not techonoly employed but the attention given to the business aspects of the site.
选项A：错误
选项B：正确
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47.The viability of the community model is based on user's professional knowledge.
选项A：错误
选项B：正确
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48.A business model is the method of doing business by which a company can sustain itself.
选项A：错误
选项B：正确
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49.A firewall insulates a private network from a public network using established controls on the types of request they will route through to the public network for processing and fulfillment.
选项A：错误
选项B：正确
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50.ERP's best values are improving the way of taking an order and processing the order into an invoice
选项A：错误
选项B：正确
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